Smile anxiety.

Many people are self conscious about their smiles, and Hello is here to change that.

CONCEPT:
Get to the root of what makes you confident.

TAGLINE:
Wield your smile.

What people say about their smiles.

We interviewed a large group of people and asked them about their teeth, their smile, and anything that makes them self-conscious about their mouth.

Brand Mantra

Social Posts

Short social videos of people doing whatever makes them smile, and doing it with confidence.

Art Director / John Worthington
Art Director / Elliot Eliash
Copywriter / Conor McFarland
Copywriter / Tom Daley
Creative Brand Manager / Marissa Hardison
Experience Designer / Andrea Vega
Strategist / Eric Enninful